Our story
A shared passion. A brand to build together.
OverDrive was founded in 2026 in Wegnez (Pepinster), in the Province of Liège (Belgium), from an idea shared between a mother and her son: Aurélie and Oscar.
Initially, it was mostly about basketball. The training sessions, the games, the discussions on the way home, but also the whole universe that revolves around the court: music, sneakers, clothes, and the streetwear culture that accompanies basketball long after the final whistle.
Then a simple question arose: why not imagine together the clothes we would genuinely want to wear?
This is how OverDrive began.
From the Field to the Street
OverDrive draws its identity from the energy of basketball, but is not limited to the sport.
Our ambition is to create a streetwear wardrobe that can naturally transition from the court to everyday life. Clothing and accessories inspired by movement, determination, and freedom, designed to be worn on game days as well as during quieter moments.
Basketball. Streetwear. Lifestyle.
Three worlds that meet in a single identity.
Two Generations
OverDrive is, above all, a family adventure.
Oscar brings his ideas, his references, and his perspective on trends. Aurélie ensures continuity and technical feasibility.
We draw, test, discuss, and sometimes start all over again from scratch. The best ideas often emerge from this confrontation between two generations — with some intense debates, but always without overtime.
Each creation thus tells a part of our shared story.
Why OverDrive?
OverDrive represents that moment when you decide to shift into high gear.
Keep moving forward. Stay focused. Dare to create something that truly reflects who you are. But also know when to slow down, enjoy, and come back with renewed energy.
Play. Focus. Drive. Repeat.
This is the philosophy we want to convey through the brand: maintain the on-court mindset, even when you're no longer on the court.
A Belgian brand on the move
OverDrive creations are designed in Belgium, with a strong graphic identity and a constant connection to basketball culture.
Our OD monogram symbolizes the convergence of our two worlds. It accompanies a collection of clothing and accessories designed for those who share our passion for sport, movement, and streetwear.
OverDrive is still only at the beginning of its story.
And that's precisely what makes the adventure so exciting.
Welcome to the movement. Welcome to OverDrive.